Thousands queue for Sisters and Seekers sample sale!

An insight into the Sisters & Seekers sample sale and why there was so much hype.

Kate Rogers

Kate RogersBlog Writer • 4/3/2024

Founded by Welsh sisters, Alice and Maisie Jones, in 2017, Sisters and Seekers offers a range of women's clothing, from tracksuits and loungewear, to coats and accessories. The online-only business from North-Wales brought its much anticipated one-day-only sample to Liverpool, on Saturday, March 9 and thousands of people queued for the chance to bag some new clothes, at a fraction of the RRP!

The pop-up store opened at 9.00am, however many of the Sisters and Seekers fans camped out hours before opening, and queues could be seen snaking around Liverpool One. We took to the queue ourselves, and avid shoppers told us they had been there since 11pm the previous night! The prices of the items available at the sample sale ranged anywhere from £10 to £50+, but you were guaranteed to get up to 50% off the original price!

Sisters and Seekers most popular products are the hoodies, tracksuit sets, and graphic tee’s. The brand has also recently launched an activewear line named ‘Gym Honey’, which in our opinion could be Adanola’s next biggest competitor! The collection features leggings, yoga pants, zip up tops and Stanley cup inspired dupes!