Loewe x On are back with their fifth collaboration, expanding into ready-to-wear with a collection of technical activewear, statement outerwear, and cushioned footwear for men and women. This partnership continues to blend the best of Spanish luxury design and Swiss engineering, creating pieces that are as functional as they are stylish.

Loewe, under the creative direction of Jonathon Anderson, has become synonymous with great collaborations. Anderson has masterfully merged Loewe’s rich history with modern sensibilities, resulting in numerous successful partnerships over the last decade. The brand’s unmatched quality, craftsmanship, and attention to detail are evident in every piece of this collection.

Combining Loewe’s idiosyncratic aesthetics with On’s technical innovations, this collection is designed to be a top-to-toe wardrobe, perfect for exploring both wild landscapes and urban streets. The new joint logo, featuring two Ls from Loewe’s Anagram nestled between On’s distinctive cool lettering, appears on everything from leggings and tops to outerwear and sneakers.

This 2024 collaboration features a palette of muted neutrals alongside bold oranges, pinks, and blues. The collection’s versatility and comfort are highlighted in the co-branded Cloudtilt from the previous drop, which is further explored in this instalment. The latest version, the Cloudtilt 2.0, features ultra-plush cushioning and comes in a range of colours, including black, tan, green, blue, pink, and neon yellow.

With a pop-up smoothie bar in London’s Selfridges, Loewe and On are tapping into a specific audience that prioritises aesthetics and a healthy lifestyle. Served in branded plastic cups featuring the new state-of-the-art collab logo, this promotional pop-up is the perfect spot for an Instagram-worthy picture.

Whether you’re a fan of Loewe’s luxury designs or On’s innovative footwear, this collection has something for everyone. From technical activewear to statement outerwear and ultra-comfortable sneakers, the Loewe x On collaboration is set to be a standout in 2024. Be sure to visit the pop-up at Selfridges for a taste of the collection—and a smoothie to match!